A short price list where every step up costs less per visit and the monthly pass pays off for your regulars. How to build one, what to do about discounts, and how to raise prices.
Most people who come for a trial class never come back. Not because they didn't like it, but because nobody asked. What to do before, during and after a first visit.
You don't need a dashboard with forty charts. Five numbers, checked every Monday in ten minutes, tell you whether a small gym or studio is growing, leaking or just busy.
Big gym systems are built for chains. For one room and a few hundred members, eight questions tell you whether a membership app will be used every day or dropped within a month.
"Can I freeze my pass?" "I was ill, do I get the days back?" Without written rules every answer is a negotiation. Seven rules small venues use, and how to keep to them.
Most members who leave a small gym or studio never decide to leave. They miss a week, then a month. Three lists, three moments and a short message bring many of them back.
A paper pass, a plastic card or a fixed QR code can be lent, photographed or forwarded. Here is what a rotating code changes at the door, and what it doesn't.
Mostly not fraud: small, friendly exceptions that add up. An expired pass waved through, visits nobody counted, cash nobody wrote down. Where they come from and how to close them.